Feb 10, 2009

Improve Your Sales with Auto Responders

Improve your marketing and sales with some auto responder Improvements. Try some of these:

1. Publish free reports to send via your auto responder. The reports should be related to your business or web site & contain info, ads and links to your sites. People love getting freebies.

2. Collect vital customer satisfaction information by publishing a survey to send via auto responder to those who sign up on your site in exchange for a free eBook, software or trial period at your membership site. This type of information will help you understand their needs, likes & dislikes better.

3. Instead of answering each customer question that is e-mailed to you, publish "Frequently Ask Questions" and make them available via auto responder to those who sign up. To save time and support headaches.

4. Instead of publishing all of your customer testimonials or endorsements on your website, publish only a few there. And set up an auto responder form that invites visitors to receive a complete list via your. Give them a power-packed list; it's more effective to include all of them.
Mix and match. Change your auto responder strategy to change your auto responder results!

Do the Two-Step in Auto Responder

Top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase. They also confirm that it’s generally easier to sell to a referral, because someone they know gave positive testimonial about their products or services.

What would happen if you combined both of these powerful ideas? A nifty and thrifty two-step. Try this two-step tip:

1. Collect leads with your auto responder. Ask for mailing addresses and telephone numbers, too, for additional ways to follow up with each person. When you download the e-mail digest of everyone's e-mail addresses and other information from those who requested additional information from your auto responder, follow up multiple ways. Send postcards. Call. Mail sales letters and other promotional pieces.

2. Publish a price list of all the products and services that you offer in an insert, direct marketing package and / or .pdf to be made available via auto responder. You could also include order forms, product descriptions, and other sales material. Then send to the people in #1 above with monthly updates, announcements of new sales and products / services, and a request for referrals.

So why not improve your closing ratio and reach out even farther at the same time? Do the two-step!

Marketing Techniques With Auto Responders

The Internet offers many means of affordable marketing with auto responders. Here are a couple of popular ways of using them.

DIRECTORY Some webmasters set up link or article directories on their sites. They create a directory on a specific industry topic, placing their own ad or banner along the top. Then they invite others to add their website links via a link exchange program, listing themselves in your directory. Or they invite articles to be submitted that include a resource box at the bottom of each with a link to the author’s website. This results on increased traffic as sites link up across the World Wide Web. Enter “link exchange software” or “article directory software” into a favorite search engine for help with each.

TEACH A COURSE Some marketers write up a simple step-by-step instructional class in their area of expertise. Then they break it up into smaller portions or messages and set them up in an auto responder as email messages, including short ads within each message to invite sales & website visits. Then they invite website visitors to sign up through on online form or email subscription address offered through the auto responder service. As people sign up, they will learn more about the products and services through the teaching series.

Improvements of Auto Responders

Stuck in an auto responder rut with only your eZine going out regularly? Get out of the rut with some of these ideas for improvements.

1. Provide back issues of your eZine archives via your auto responder instead of hosting all your archives online. This will give your subscribers and web site visitors easy access to them and offers a chance to include graphics, audio and video and other components all rolled up in .pdf files for quick, easy download.

2. Help with tech issues and publish your entire web site, save it in a pdf file, and load it into an auto responder. Sometimes visitors don't have enough time read your entire site or they lose their Internet connection or time online. So this way, they could print it out and read it offline.

3. You could offer your eBook via an auto responder. Often your visitors won't have to download it or have the software to read it right away, so this way they can take it “to go”.

4. For a handy - -and nice legal - touch, you could include the terms and conditions to purchase transactions and load them into an auto responder that is triggered with each purchase. This could include return policies, purchases, refunds etc.

Auto Responder Marketing Techniques

Marketing through auto responder series is a popular strategy to increase repeat website visits and sales. Here is a popular strategy.

EZINE EBOOK
Instead of trying to publish a small daily or weekly eZines, try publishing one large monthly eZine (similar to a monthly magazine) as an e-book format delivered via auto responder, preferably an Adobe .pdf file. You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio / video file links and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots to sprinkle in your auto responder announcements for each issue and with an informational series to announce your monthly eZine to new prospects.

In summary, by using customized marketing techniques like an eZine eBook, tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Internet marketing can mean more ways to grow your business.

Feb 5, 2009

Building Your List with Give Away Ventures

With the awareness of the importance of list building, comes a recent Internet Marketing trend which was just a few years ago for the mutual benefit of all Internet marketers and mailing list owners.

This method is more than "the beginning of a Venture Give Away".

In a real sense, a Give Away event is like a big-time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their individual gifts in a time-limited event.

Each participating partner contributes a gift to the event. The gift can be a free product, membership or a product-pass, he is already selling (if he was so kind to offer in the event).

The participating partners Lead Capture Page, where he was the gift in exchange for the participants of the e-mail address. In other words, in order for a visitor to the digital gift, he is in and subscribe to your mailing list.

If the gifts are summed up in one case (site), each partner will then endorse the Give Away event to their own mailing lists.

The result: many visitors to an event such as a joint effort of several participating partners!

With so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because visitors to download several free gifts for their own purposes and each partner gets to their own mailing list!

You can easily have a designated type of the communication with other Internet service providers often or participating in Internet Marketing discussion and joint venture boards.

Landing Page Success Tips

Also known as the "name squeeze page" or "lead capture page, you can build your list by funneling all of your would-be subscribers through the creation of a page. Not only do once a project, your traffic driving efforts to focus on one effective method.

The following are tips for creating a successful landing page that converts visitors into subscribers on a very large percentage.

Success Tip 1: offer a freebie in exchange for your visitor's address email. I agree too that this method of building your list. You can offer a special report or a sample of the product you paid for your visitors in exchange for details such as name and email address.

Success Tip 2: The page must be written professionally. When writing your page, treat it as if written sales letter. If you are not necessarily making a hard sale or try to buy a your product upfront, being able to entice your visitors to give their details to you is as important as selling.

Success Tip 3: Apart from the «opt-in form and perhaps important terms and conditions, it should be other links on your landing page.

Success Tip 4: Rub in the benefits of freebie offers more than just a subscription to your newsletter. We should focus more attention to your letter concerning the encouragement of future visitors to download your free offer. Later, you gently remind your prospect that he or she has to pay, but simply to subscribe to your newsletter for the exchange freebie.

As a final reminder and conclusion, to build confidence, you can include a handwritten signature or a photo of yourself explaining where you are from and how you can help visitors to the free report on offer.

How to Use Free Reports to Build Your List

In addition to pre-sell your products and offers links, other purpose of your free viral report should be to build your mailing list.

This is because if you are unable to pre-sell, let alone sell, the products and services published on your free report, should be the last effort to collect leads. In short, if you can not convert the reader into a ready buyer, then you should try to return it to your subscriber.

In this way, you can follow up with your future and offers readers a chance to convert his or her in your customer, possibly life.

Can do this by offering an update on your life or a unique notification list your reader will be interested in signing, which leads to him or her that has subscribed to your mailing list.

One of several factors of success in viral marketing of your free report is the quality. If readers find your information worth sharing, and encourage you to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part - simply because others are willing to do so for you!

What are Weakness in Safe List

How would you like to send his messages to people who do not know, but is expected to receive such mail from you? Wait a minute. This is not good law. How can this be?

It is simple, if you know what really happens. Anyone who is on these lists, also known as safe lists, knows that they will receive emails from other users. This is possible because this is one of the conditions of their "safe list" membership.

And for those who join these lists tend to agree with this condition because they themselves would want to send their own commercial emails to another list.

The result: everyone is sending emails to one another, but no one is reading them!

It becomes worse when some savvy members sign membership with free or more often used to store useless emails they will never bother to open and read.

Having said that it is always wise to start your own mailing list and to build a opt-in subscribers, no matter how tempting safe lists can be or how many.

Refrain from Buying Bulk Mails

I am sure that you have certainly come across ads which reads as follows: "1000000 e-mail addresses of 29.99 dollars." Most of these companies even offer in the mail to you the names of the CD on your doorstep.

To be sure, there are 1000000 and a joint is the best thing that could happen to any Internet Marketer and often seem too good to be true. But in many cases, they always sound too good to be true.

Beginning of many marketers do not know is that most of these companies harvest the email addresses using robots and other fixtures on the Internet. 1000000 This is how e-mail addresses is achieved, whatever the amount.

Now, the truth is that a terrible, if you buy the so-called names of 1000000 even at a low price, and not only is a waste of time, you run the risk of being accused of spamming. It is no longer a surprise how often receive unwanted messages from Viagra, and OEM Software objects do not even need in your Inbox.

That this is possible, because of the names 1000000, no one knows or even request that I joined your mailing list.

Furthermore, not all e-mail address is 1000000 in the use of part of them could be their own by the same owners (one owner owns more than 1 in the accounts of e-mail), or outdated.

When you read these ads again, you say that a waste of money.

Building Your List with Paid eZine Advertising

Some Internet Marketers can get Clue Less when it comes to unlocking the full potential of paid magazine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service that it sells directly to the subscribers of the magazine he is paying for advertising?

This can be a good method, but with ifs and buts. For one, the ad must be compelling and attention grab. Secondly, there is no telling when the magazine's subscribers constantly practice a buying habit until you some money to find out.

Investing even a small amount of money can be risky for a number of Internet Marketers on tight budgets. But in spite of the risk factors, magazine advertising can be rewarding, if done.

So the solution: the marketer would be better if he or she uses magazine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber's attention by giving a free or risk-free product or offer in your ad.

When the subscriber clicks on your ad, he or she can choose for your mailing list in exchange for the free offer, it can be a free report or even a trial service.

Although you do not make a hard sell on your advert, building your list always other magazine subscribers subscribed to your magazine you can follow up with them in the future, where and when new offers.

Building Your List with Unique Articles

You can build your list simply writing articles, whether you have it or not.

Quite simply, you can write and send your articles on your topic of expertise or business nature to popular article directories where Ezine publishers and readers looking for information you provide.

Get your viral marketing efforts on article writing can be rewarding, if done correctly. In the strict sense, you are actually proving your worth and demonstrating your expertise on its activities through the articles you write.

So, how is this method actually builds your mailing list? A: original box you attach to your articles. In your resource box (also known as bio box), will contain brief details about yourself and your business site together with its URL.

It is strongly suggested that your resource box URL links to your e-mail conference on the landing page, where you can get visitors name and email address, which will in turn help you build your conference at any cost.

If your articles are found in the value of sharing, Ezine publishers will publish your articles with your resource box for their readers and subscribers. Beautiful result: viral marketing without effort on your part!

You can start writing and submitting your articles to trusted article submitter sites such http://www.articles-heaven.com/ and begin your article marketing journey today.

Ad Swap Magic

Here is a little used technique you can apply to build your mailing list at no extra cost. I call it "using subscribers are subscribers that" as much in the context of "using money to make money."

This simple list building formula can be summed up to two words: ad swap.

Basically, you trade advertisements with other Ezine publishers, preferably from the same mailing list size or bigger. You can broadcast Ezine publishers Advertisement to your mailing list, while the publisher E zine supports your ad to your list. Yes, you are actually cross endorsing or cross promoting each others offer to each of your mailing list.

Your ad should be a goal to get as many subscribers as possible from other Ezine publishers' mailing lists to sign up for yours.

The result: you grow your mailing list. This method does not require money, which means that it can be done free of charge. And the return of subscribers? Infinite!

You only have to do with an Ezine publisher at least once, because his subscribers who are also your subscribers can now be followed within the boundaries of your mailing list.

Perform ad swaps with as many Ezine publishers can and soon you'll have a huge mailing list of their own - built free of charge.

Converting Your Web Pages into Subscriber Snatching Devices

If you own one-page sales letter business models or content-based Web site, you should put a page for each user might have entered your device looting. The good news is that this method is not only particularly effective, it is just as easy for extra time, the application of the concept.

As the tourists can stay, and did not remember your site in the future (this is very possible), you can still follow up your visitors can easily choose to seek their permission to your mailing list through your pages - on autopilot!

You can create a pop-up window appears, your visitors try to close the window or leave your site and ask your visitors name and email address so that you can follow-up action, he or she in the near future, Subscribe free of charge through your mailing list.

In this way, you can convert a large part of your visitors into subscribers, allows you to have the opportunity to follow up with them on providing you with other possible future.

Alternatively, you can choose to insert a form in the space of your page. The method is effective, especially if you are afraid of Internet users who have pop-up killers installed in their web browser set to block any pop-up window.

Finally, referring to their own web pages for each user you go to a little looting of equipment can be responsible for the tremendous efforts of the user-driven results.

Converting Your Visitors into Subscribers

If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.

But the bottom line is that your visitor may not come back to your website again. If 1000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor's name and email address through your opt-in form.

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve - the easy, wise way.