Google AdSense program is one of the best online advertising programs that are in use today. AdSense program is beneficial to all the involved parties i.e. the advertisers, the website owners and the website visitors. The popularity of AdSense program seems to be the most among the second group i.e. website owners. A number of website owners today use AdSense Ads on their websites in order to earn good revenue on a regular basis. They use a number of tricks and tips in order to maximize their revenues.
Besides the regular tips, there are some other AdSense tips which a number of people miss out on unless they are very careful:
1. Use multiple ad units: Google allows you to use up to 3 ad units and one link unit per web page. Since your revenue earnings are dependent on ad clicks and ad impressions, a higher number of ad units can potentially increase your AdSense earnings. However, do not go with the maximum allowed ad units if you don’t have enough content on your web page; this might offend the website visitors.
2. Use wider Ad format: Though Ad formats yield different results for different websites, the wider Ad formats (like rectangles) are generally known to be more effective than their narrower counterparts (there is a scientific explanation for this, but we can leave that out since we are more concerned with the results).
3. Limit the filters: Filters are useful for blocking the Ads that you don’t want displayed on your website e.g. Ads of competitors. However, too many filters can seriously limit your revenue earning potential from AdSense Ads. So, limit the use of filters to minimum.
Mar 6, 2009
What are Adsense Terms and Conditions
Here is the list of AdSense related terms that you should know for sure:
Page impression: A page impression is generally the same as a page view but the number of page impressions can sometimes be different than the page views. This happens when the page is viewed by a visitor but the AdSense code is not executed for some reason (which means that the Ads are not displayed to the visitor).
Ad unit impressions: Whenever you get page impressions, you also get Ad unit impressions. However, the ad unit impressions are dependent on the number of ad units you have on your page i.e. number of ad units that get executed when the page loads on user’s browser. Note that the link unit impressions are also counted as ad unit impressions.
Click: A click (for the purpose of AdSense) is recorded whenever a website visitor clicks on one of the AdSense Ads. Note that a click on a topic in a link unit is not considered as a click.
Click through rate, for the purpose of AdSense, is the number of clicks received by an ad unit divided by the total number of ad unit impressions for that ad unit. So, a better CTR can mean more revenue for you.
Effective CPM: It is calculated as the cost per 1000 impressions. However, do not confuse effective CPM with your earnings. In fact, effective CPM is calculated by dividing your earnings by the number of page impressions and then multiplying the final figure by 1000. Effective CPM is generally used to compare various channels and determine which channels are more profitable for you.
Page impression: A page impression is generally the same as a page view but the number of page impressions can sometimes be different than the page views. This happens when the page is viewed by a visitor but the AdSense code is not executed for some reason (which means that the Ads are not displayed to the visitor).
Ad unit impressions: Whenever you get page impressions, you also get Ad unit impressions. However, the ad unit impressions are dependent on the number of ad units you have on your page i.e. number of ad units that get executed when the page loads on user’s browser. Note that the link unit impressions are also counted as ad unit impressions.
Click: A click (for the purpose of AdSense) is recorded whenever a website visitor clicks on one of the AdSense Ads. Note that a click on a topic in a link unit is not considered as a click.
Click through rate, for the purpose of AdSense, is the number of clicks received by an ad unit divided by the total number of ad unit impressions for that ad unit. So, a better CTR can mean more revenue for you.
Effective CPM: It is calculated as the cost per 1000 impressions. However, do not confuse effective CPM with your earnings. In fact, effective CPM is calculated by dividing your earnings by the number of page impressions and then multiplying the final figure by 1000. Effective CPM is generally used to compare various channels and determine which channels are more profitable for you.
About Adsense Link Units and Ad Units
Link units and themed ad units are two variations of AdSense Ads that are meant to further increase the quality of AdSense Ads that get served on websites. Let’s take a quick look to see what ‘Link units’ and ‘themed Ad units’ actually are:
Themed ad units: As their name suggests, themed ad units are the ad units that are based on particular themes. These themes could be depicted by colors or special type of graphics that are representative of the event or occasion portrayed by the theme. The events and occasions could be things like Christmas, New Year’s Day, etc. Of course, the themed Ads can only be displayed if they are available from the advertisers and if you have enabled the themed Ads on your AdSense account (in ‘Ad Type Preferences’). Also, since the events vary across different locations, the themed Ads are displayed based on the location of the website visitor. Besides this minor difference, themed ad units work in the same way as the normal ad units.
Link units: Link units are another useful way of advertising through AdSense program. Though the basic premise remains the same (i.e. targeted advertising), the way link units operate is slightly different. Link units are meant to provide even more meaningful advertisements to the website visitors by presenting them with a list of topics (ad keywords) to choose from. The website visitors are then presented with only those Ads that are related to the topic selected by them; hence making their website visit more meaningful. The list of topics presented to the website visitor is based on the website content. So, the topics are relevant to the context of website. However, the ‘clicks’ on the topics doesn’t make any revenue for you; it’s the clicks on the Ads for that topic that earns you revenue. As far as implementing of Link units is concerned, it’s done in the same way as other AdSense type products -- you copy and paste AdSense code in the html code of your webpage. Note that you are allowed to implement only one link unit per web page.
Themed ad units: As their name suggests, themed ad units are the ad units that are based on particular themes. These themes could be depicted by colors or special type of graphics that are representative of the event or occasion portrayed by the theme. The events and occasions could be things like Christmas, New Year’s Day, etc. Of course, the themed Ads can only be displayed if they are available from the advertisers and if you have enabled the themed Ads on your AdSense account (in ‘Ad Type Preferences’). Also, since the events vary across different locations, the themed Ads are displayed based on the location of the website visitor. Besides this minor difference, themed ad units work in the same way as the normal ad units.
Link units: Link units are another useful way of advertising through AdSense program. Though the basic premise remains the same (i.e. targeted advertising), the way link units operate is slightly different. Link units are meant to provide even more meaningful advertisements to the website visitors by presenting them with a list of topics (ad keywords) to choose from. The website visitors are then presented with only those Ads that are related to the topic selected by them; hence making their website visit more meaningful. The list of topics presented to the website visitor is based on the website content. So, the topics are relevant to the context of website. However, the ‘clicks’ on the topics doesn’t make any revenue for you; it’s the clicks on the Ads for that topic that earns you revenue. As far as implementing of Link units is concerned, it’s done in the same way as other AdSense type products -- you copy and paste AdSense code in the html code of your webpage. Note that you are allowed to implement only one link unit per web page.
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