Here is a little used technique you can apply to build your mailing list at no extra cost. I call it "using subscribers are subscribers that" as much in the context of "using money to make money."
This simple list building formula can be summed up to two words: ad swap.
Basically, you trade advertisements with other Ezine publishers, preferably from the same mailing list size or bigger. You can broadcast Ezine publishers Advertisement to your mailing list, while the publisher E zine supports your ad to your list. Yes, you are actually cross endorsing or cross promoting each others offer to each of your mailing list.
Your ad should be a goal to get as many subscribers as possible from other Ezine publishers' mailing lists to sign up for yours.
The result: you grow your mailing list. This method does not require money, which means that it can be done free of charge. And the return of subscribers? Infinite!
You only have to do with an Ezine publisher at least once, because his subscribers who are also your subscribers can now be followed within the boundaries of your mailing list.
Perform ad swaps with as many Ezine publishers can and soon you'll have a huge mailing list of their own - built free of charge.
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