Shortly after the advent of the Internet, it became clear that it site, real estate (or space on the web) had commercial value in the advertising world. The simple reason behind this was the soaring popularity of the Internet and the increasing attention received by various websites. Thus, Internet advertising (or online advertising) came into being.
Today, internet advertising is treated as one of the most effective and most economical means of advertising. In fact, many companies, especially small businesses, use only this (affordable) media to promote their products and services. As technology progressed, so did the online advertising methods. Graphics based banner ads and text ads got their due recognition and was used quite extensively for online advertising. Even now banner advertising is one of the most popular forms of online advertising. But the real breakthrough in online advertising came with Google AdSense advertising program.
This program helped connect advertisers to several website owners who were ready to offer advertising space on their sites. Through Google AdSense program, the advertisements were floated on sites that had some relevance to the products or services offered by the advertiser. This form of advertising is also known as targeted advertising since ads will appear only to interested audiences and not just any or all. Soon, Google AdSense was a very effective form of targeted advertising. On Google AdSense program, webmasters are paid on per-click and per-thousand-Ads-displayed basis.
And advertisers can control the amount of money they want to spend on advertising through Google Adwords program, which works in conjunction with the AdSense program. Google AdSense program has caught the fancy of a lot of advertisers and webmasters and its popularity continues to soar everyday. Until another, better advertising program comes into force, Google will continue to keep its place in the heart of online advertising.
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